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iPhone mPOS Packaging

Retail packaging for the range of iPhone mPOS Case kits for Studio Proper. Produced for four different sized devices, and distributed through Officeworks Australia stores.

Company: Studio Proper

Released: 2018

Materials:  250gsm Matte Laminated Card
Packaging Design
Instruction Graphics

While the iPhone mPOS Case Kits were intended for a business customer, the range was sold in direct to consumer office supply stores ‘Officeworks’. This required some consideration for consumer purchases expecting some elements of an unboxing expereience rather than bulk commercial packaging.

The compromise shown above was an efficient production of three card parts, produced on the same stock using one cutting die.

Product information and retail imagery is displayed on the externally visible surfaces. Opening the box presents a small pull tab, removing the internal drawer. This held the iPhone Case using cut tabs folded inside the case, with the reverse side opening up to reveal a booklet of instructions for the installation of the magnetic adapter.

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